October 21, 2011
Library Marketing Manager
Cookie Jar Entertainment is looking for a Global Library Marketing Manager. This position is located in Toronto, Ontario
Responsibilities:
- Drive content sales of library and key franchises through effective marketing
- Undertake a Library title analysis and create and execute the growth plan which will include packaging and promoting titles for viewer consumption
- Find market and/or customer gaps in key franchises then work with TV sales to create plans to sell to customers
- Provide renewal analysis and support to TV Sales
- Develop a current and new customer database for Marketing purposes
- Overall management and execution of customer and consumer marketing plans relating to the library titles
Education and/or Experience
- Undergraduate degree, MBA a plus
- 5 years marketing experience, preferably with content libraries
Other Qualifications:
- Knowledgeable in online and social media marketing
- Innovative, dynamic, imaginative and independent worker
Send resume to: jobs@cjar.com with subject line Library Brand Manager.
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