I was away for a week, so I’m playing some catch up. Here’s the press release for the rebranding of Starz Animation Toronto. They were purchased by Canadian investors a few months back and have settled on Arc Productions as the new name over the door.

(FOR IMMEDIATE RELEASE)

Starz Animation Toronto rebrands as
Arc Productions Animation & Visual Effects

Arc Productions connects its proud past to its bright future

Toronto, ON-April 12, 2011 – Arc Productions, formerly known as Starz Animation Toronto, officially unveiled its new corporate identity at www.arcproductions.com.

Under new Canadian leadership, Arc Productions is embarking on an aggressive growth phase that will build on the well earned reputation of Starz Animation Toronto as one of the world’s leading CG-animation and visual effects studios, with a reputation for high quality, efficiency and reliability. Arc Productions recently produced the animation for the very successful 3D feature Gnomeo & Juliet for Disney’s Touchstone Pictures, and just announced the start of production on a stereoscopic CG animated feature with the working title OZ3D, a humorous and contemporary adaptation of the L. Frank Baum classic book, “The Wonderful Wizard of Oz” in partnership with Multiple Media Entertainment and Gigapix Studios.

“At Arc Productions, we are storytellers.” says Steven Hecht, Executive Vice-President and spokesperson for the company. “We thrive on bringing our many talents together as one, to craft stories that matter and characters that resonate, across the gamut of digital production platforms.”

The growth-oriented management team will expand Arc Productions’ development slate to include independent productions and creation of intellectual property, as well as international co-productions. In addition to its leading visual effects work on major international television productions such as Camelot (Starz, CBC), Arc will continue to provide animation and visual effects work for Robosapien: Rebooted, a live-action family feature from Arad Productions, and Dolphin Tale, a fall 2011 release from Alcon Entertainment and Warner Brothers, starring Morgan Freeman and Ashley Judd.

“Starz Animation Toronto has gained considerable notoriety of late, with the successful 3D debut of Gnomeo & Juliet, which has earned more than $170 million worldwide since its opening”, says Hecht. “Our vision is to continue to pursue partnerships, produce these major, award-winning animated features and leverage Arc’s reputation for CG animation and visual effects in a broader multimedia environment that will include features, television and high-end video game cinematics.”

About Arc Productions Arc Productions, formerly Starz Animation Toronto, is Canada’s leading CG-animation and Visual Effects studio. Arc Productions is a partnership with majority ownership recently purchased by a Canadian investor group. Starz LLC, a controlled subsidiary of Liberty Media Corporation remains a shareholder in the new Canadian operations.